by Skye Jethani
Groeschel encouraged us all to believe that there is "more in you." And to focus on a simple prayer: "God stretch me." But, he added: "Before God can stretch you, he's got to heal you. Before he can heal you, he's got to ruin you." Groeschel drew from Joel 2 and the imagery of weeping and brokenness and fasting. We must repent in order to get "it" back in our lives.
Some of Groeschel's puns: "It's about the Holy Spir-IT." "Some people are full of IT." And "IT happens." Irreverent humor, clever communication, or slick product placement? You make the call.
Craig Groeschel is on to talk about "It." (Also the title of his book.) He defines "it" as "that something special of God." Not much definition beyond that. "You know it when you see it."
A plug about a new film, "Call and Response," dealing with the trafficking of sex slaves around the world. Social justice issues are very prominent at Catalyst--even the complementary coffee is attached to a cause. Many of the booths around the arena are plugging global causes, and there are large containers near the front entrance for donations. I'm not sure you would have seen that 10, or even 5 years ago at a conference for evangelical church leaders.
Slide from Godin's PowerPoint:
Leadership = Marketing
Marketing = Leadership
Godin: "I am begging you to become heretics." [Cheering] To be different, new, and innovative is to be heretical. Godin doesn't mean this in a doctrinal sense, but in a cultural one. He says, "A huge problem in your industry is control." Religion tries to control rather than influence and lead.
Back in the arena for session 4. The trampoline slamdunk basketball team just left, and now Seth Godin has taken the stage. He's the #1 business blogger in the world. (And I must confess a mistake from this morning ... Jim Collins is not the only person here in a jacket and tie.)
Godin is Mr. Marketing. He says traditional marketing, like commercials that interrupt people, isn't working anymore. We must go back to the idea of people talking to people. He frames this around the idea of "tribes." Talk to consumers, and they'll spread the idea all over the world themselves. "People want to belong to tribes.... Fitting in, being with people like us, is so important." The goal should be connecting people to each other, and then get out of the way.
I finally got lunch...oh, blessed fried calories. I'm out during the next session for a meeting. I'll trust other Urthlings to fill in some details. (Sitting on the floor of the mezzanine outside the arena, I can hear the band fire up "We built this city on rock and roll." Well, I guess it's sorta like Jesus saying he'd build his church upon this rock. Wait, where am I again?)