August 9, 2010
Small Churches = Big Impact
Ed Stetzer interviews Brandon O'Brien about his book, "The Strategically Small Church"
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Brandon O'Brien, associate editor for Leadership Journal, has written a new book, The Strategically Small Church. In this work, he seeks to demonstrate how small churches are uniquely equipped for success in today's culture. Ed Stetzer interviewed O'Brien about his book and why being small may be more missionally strategic.
Ed: What do you mean by "strategically small church"? Is this a new church model, like "simple" or "organic" church?
Brandon: A "strategically small" church is one that has learned to recognize and leverage the inherent strengths of being small. Being strategically small means that instead of trying to overcome your congregation's size, you have learned to use it to strategic ministry advantage.

In other words, I'm not advocating a new model of doing church. Instead I'm hoping that by telling the stories of some truly innovative and effective small churches, other small congregations will stop viewing their size and limited resources as liabilities and begin thinking about them as advantages.
Ed: What keeps small churches from becoming "strategically small?"
Brandon: Many small churches try to operate like big churches. The idea seems to be that if we imitate what the megachurches are doing--if we do ministry like them--then we'll grow like them. The trouble is, operating like a big church can undermine the inherent strengths of being small.
For example, as I explain in the book, research suggests that one of the factors that contributes to whether or not young people stay active in church after high school is intergenerational relationships. The students who have more and deeper relationships with adults other than their parents are much more likely to remain in the church in college and beyond. Now, smaller congregations offer tons of opportunity for developing these intergenerational relationships. But the hallmark of large churches is age-segmented ministry, programs designed to separate children from youth, youth from adults, young adults from seniors. When small churches imitate this model, they undercut their advantage for fostering intergenerational relationships.
Ed: So are you arguing that small churches are more effective than larger ones just because of their size?
Brandon: Absolutely not. I have been involved in healthy big churches and unhealthy small churches (and vice versa). But I believe that small churches have some real advantages over larger ones, advantages that could make them more effective in some important aspects of their ministry. That doesn't mean, though, that small churches will be more effective just because they are small. A congregation has to recognize its strengths and learn how to leverage them in order to be effective.
What I'm trying to say is that small churches aren't ineffective because they are small. Size isn't the problem. The problem is being star-struck by mega ministries so that we fail to recognize all the wonderful things the small church has going for it.
Ed: Some people will argue that if a church isn't growing numerically, it isn't healthy. How do you respond to that?
Brandon: First, I would say that there are many ways to gauge the health and vitality of a church. Instead of measuring success in terms of the number of people we attract, we can judge success in terms of how many people we equip and send out for ministry, for example.
Second, in many places, perpetual numerical growth will be impossible: in rural areas where there aren't many people to attract or in urban areas where the cost of real estate prohibits growth. We need to learn to be more creative--and more biblical--about the ways we measure ministry success. The churches I highlight in the book determine their success based on the percentage of their youth and young adults who stay active in church life after high school, the number of people they are training and sending out to launch sister congregations, the percentage of congregants who are involved in ministry outside the church, or the congregation's ability to reach people on the margins. These things may, and sometimes do, result in numerical growth. But they definitely contribute to kingdom growth, which is ultimately much more important.
Ed: Is there any content in this book that would be interesting to pastors of larger churches?
Brandon: It's funny--my uncle is pastor of a megachurch, one of the fastest growing churches in America at the moment. When he found out about my book, he said, "I'll read your book because we're family, but I wouldn't be interested in the topic otherwise." Fair enough.
I've noticed a trend in my work at Leadership journal: large churches are finding ways to channel a small church vibe. Some megachurches are building small chapels where they offer quieter, more intimate worship on Sunday mornings; they are hiring staff members to facilitate intergenerational relationships; they are moving away from programming and focusing more on developing people. I think this book could help pastors in those churches make these adjustments with greater clarity of vision.
In fact, one of my favorite chapters in the book highlights the ministries of two churches who approach ministry in exactly the same way. One has 200 members. The other has 2,000. Again, I'm not talking about a church model; I'm talking about the way we understand ministry success. That applies in churches of all sizes.
Ed: What is the one main point you want readers to take away from this book?
Brandon: If readers take nothing else from the book, I want them to hear this: your church--whatever size--has everything it needs to be used in extraordinary ways for the Kingdom of God. You don't need more resources or more volunteers; you just need the imagination to see how God has equipped you uniquely to carry the gospel to your neighbors.
Posted by UrL Scaramanga on August 9, 2010
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Comments
Fun article. Two comments:
1. The pastor of a large church in a growth spurt told me: "The reason we are big is that we are good at being small." All the growth was happening in small groups.
2. I personally do think that there must be some kind of numerical expansion in a healthy church. However, there are some church planting movements that build in staying small by planting a new church once the congregation reaches a certain number.
Posted by: Rob Haskell at August 9, 2010
I was greatly encouraged by this interview and plan to order the book as soon as I send this off.
Posted by: Megbec at August 12, 2010
Thank you for writing this book. I have felt for a long time that we are star struck with big churches and pastors of big churches. Just look at who speaks at all the main conferences? Are you telling me there aren't godly men leading godly small churches?
We have to give value to small churches and encourage them to keep doing great things for the kingdom!
I look forward to reading this book.
Posted by: Ethan at August 12, 2010
Two things...
1) Brandon said "Instead of measuring success in terms of the number of people we attract, we can judge success in terms of how many people we equip and send out for ministry"
Hear hear...we're called to make disciples not necessarily converts. Converts are the fruit of successful discipleship.
2) Brandon said "...in many places, perpetual numerical growth will be impossible: in rural areas where there aren't many people to attract..."
So true, I have lived in a town where that was indeed true. There was no megachurches you had to drive an hour to get to one. In a rural community not many people are going to make that kind of drive; and the same can be said the other way not many people from big cities are going to travel out to rural areas to attend a church.
Posted by: Jason Hess at August 12, 2010
As a Pastor of a "small church" I am constantly challenged with overcoming the mindset (for myself and others in the congregation) that we have to grow numerically in order to be considered a successful ministry. Even our Christian culture proclaims that "God is big on #'s...why He even knows how many hair is on your head!" The flip side is that God also knows when 1 single sparrow falls to the ground...apparently He cares about the small #'s too! I truly look forward to reading Brandon O'Brien's book.
Posted by: Gary Gilbert at August 16, 2010
I really enjoyed this article. I thought it was encouraging and had some good insight. I agree with Brandon about the importance of small churches. I have never liked "MEGA CHURCHES". I don't like that concert feel, the fact that you know basically no one, or the hype that comes from them. I think one of the greatest assets to going to church is the relationships that come from it. And you achieve that so much better from a smaller church setting. Spiritual Growth can and should happen no matter what size you are.
Posted by: Megan at October 23, 2010
This idea of church health not resting on membership rates is simple to understand but something that most don't comprehend. The church I do ministry with has been rapidly growing from what use to be a church of 300 to a church of 700 within a matter of a couple of years, which I thought meant that we were extremely healthy. What I now realize is that although we are healthy in that more and more of our new members and even some members that had been going for 20 years starting to get more involved, the size of our churches do not matter one bit to God if we are not equipping others to lead others to Christ.
Posted by: Nick Traegler at November 14, 2010