May 2, 2012
Stupid Church Tricks: Dead Easter Bunny
At Easter, this church believes there's no such thing as bad press.
To promote its Easter services last month, The Rock Community Church in South Carolina sent out postcards with a photograph of a dead rabbit. It read "Bunnies Stay Dead. Jesus Didn't." (Profound theological commentary, I know.)
Residents offended by the mailer called the church to complain and have their names removed from the mailing list. The stunt also made the local news. Kevin Childs, lead pastor of The Rock, said, "Some of it is a calculated risk, are we willing to offend some to get the attention of some other folks."
You succeeded, Rev. Childs.